WRITTEN BY BADUSHA K B
CREATING FACEBOOK/META ADS –
At first the Meta Ads manager is not the first place to go when your are going to create Facebook ad Creatives .
Its starts with
Attention is one of the most valuable things a consumer or social media user can give your business. It’s also the prerequisite for getting followers, generating awareness, and making a sale.
Using our agency’s house view, developed through many years of experience, we have collated some advice that has resonated with many of our clients and helped them achieve their advertising campaign goals.
This article will cover best practices to make an attention-grabbing, head-turning ad creative for Facebook. It will also explain why we have chosen the suggested points. We hope you find this useful.
Best practices for a Facebook ad creative
1. Know your market/audience.
- Create a customer persona.
- Research your market and investigate your competitors.
- Review your current data and analytics.
- Monitor audience feedback, comments, and engagements.
- Experiment with content and updates to your products and services.
FOR EXAMPLE You are running FACEBOOK ADS For an Ecommerce Brand
2. Study your ads.
- Look where your ads perform best (which social media platforms).
- Place them in the right stage of your funnel.
- Always test your ad creatives (text, designs, and formats) – use A/B or Lift Testing.
- Add a click-worthy CTA button.
- Always optimise and test response levels for mobile devices.
3. Be authentic.
- Don’t use stock photos.
- You Should be able to be relatable to the customer so use raw content on the ads and use raw reactions from your customers .
Raw genuine content helps your Ad to stop the scroll of the user way more faster and would get you a high CTR Which in the end will result in you getting a
lower CPA [ Cost Per Action]
- Make your ads interactive – for example, turn it into a game or use augmented reality.
- Show people in your ads.
- Use appealing copywriting, and don’t forget to incorporate eye-catching headlines.
- Tell your audience something they don’t know about your brand.
4. Reasons to be consistent.
- It helps build brand loyalty.
- It differentiates your brand.
- You can reach different people across different platforms.
- It strengthens your brand awareness.
- It provides you with more accurate data analytics.
Example of good Facebook ad creatives
For creatives we suggest:
- Be imaginative with your ad creative/imagery – use storytelling.
- Consider the style of your ads – clean and minimal, or colourful and vibrant?
- Consider types of ads – 3D illustrations or real photos?
- Bold typography.
- Emphasizing relevant numbers or letters.
- Place your product on a background with interesting colours.
For ad copy we suggest:
- Keep it short and straightforward.
- Highlight the top features and benefits of the product.
- Focus on how users or customers will feel after using your product.
- Use active verbs in your copy.
- Include a short, memorable hashtag to encourage social promotion of seasonal events/sales.
- Ask questions in your ad copy using the voice of the customer.
Example of bad Facebook ad creatives
For creatives and ad copy we do not suggest using:
- Stock photos.
- Incorrect ad formats.
- Many value propositions in your text.
- Misleading ad copy text.
- Creatives which do not relate to the hook or offer.
- Misleading content (eg by featuring an unrelated celebrity).
Facebook ad creative checklist
- To make sure that your next Facebook Ad works well, adopt the following checklist:
- Before laying out any design elements of your ads, sketch out your ideas FIRST.
- Use complementary or contrasting colours.
- Make sure the image is harmonious with your brand.
- Pick the right fonts – if it’s possible avoid handwritten type fonts which are hard to read.
- Add text and a Call To Action (CTA) to your image.
We help you Scale your Ecom Brand with high converting Ads and Landing pages .- Human psychology X A.I